Sarah Abood is Chief Executive Officer of the Financial Advice Association of Australia (FAAA). The FAAA was formed in April 2023 from the merger of the Association of Financial Advisers (AFA) and the Financial Planning Association (FPA), and is Australia’s leading professional association for financial planners and advisers.
Sarah has over 25 years’ experience working in the financial services sector and she is a passionate advocate for financial planning. She has a deep understanding of the profession, and the demands of running an advice practice, gained from her nine years as CEO of a privately-owned and self-licensed financial planning firm.
Prior to commencing as FAAA CEO, Ms Abood held the position of chief operating officer at the for-purpose fund manager HOPE Housing. She has also worked in senior leadership, change and transformation, and marketing roles for some of Australia’s leading financial institutions including Fidelity International, CFS, BT, Westpac, Rothschild and AMP. Sarah holds a BA from the University of Sydney, an MBA from Macquarie University (MGSM) and is a Graduate of the Australian Institute of Company Directors (GAICD).